Gettin Real with Sustainability

by Anya Fernald
url: http://organicconnectmag.com/wp/2010/03/anya-fernald-getting-real-with-sust...
Published: Tue, Mar 2nd, 2010
There are challenges for anyone entering into a sustainable food business today. The titanic industrial agriculture machine that feeds the bulk of America provides cheap, assembly-line food that costs less to produce than nutritious food grown with consideration for the environment. The commercial media is largely supported by advertising revenues from this same machine and continues to entice consumers with the virtues of cheap, processed and “conventionally” produced food. The question becomes, how can a small-scale sustainable-food business survive in such an environment, bring their products to market, price them affordably, and effectively reach the consumer?